BCOM 426 Week 5 Learning Team Media 

Technologies Paper

BCOM 426 Week 5 Learning Team Media Technologies Paper

Select an online marketing organization: Vendare Media, Marketwire, or Vocus.

Prepare a 1,400- to 1,750-word paper in which you describe at least two types of new media technologies used by your selected organization and the role that these technologies play in supporting the communications goals of the organization.

Analyze the way in which your selected organization leverages media technology to increase profit.

Format your paper consistent with APA guideline

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BCOM 426 Week 5 Individual Media 

Communications Trends and Careers 

Paper

BCOM 426 Week 5 Individual Media Communications Trends and Careers Paper

Prepare a 1,050- to 1,400-word paper in which you analyze at least two trends in media communications and advertising. As a part of your analysis, examine future career opportunities in the advertising and media communications based on these trends.

 Select one of these career opportunities and develop a career path to achieve this goal.

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BCOM 426 Week 4 Learning Team Media 

Campaign Proposal

BCOM 426 Week 4 Learning Team Media Campaign Proposal

Select one of the organizations and create a profit-generating activity, product launch, grand opening, Initial Public Offering (IPO), and community event for your selected organization. This activity will be the basis for your Media Campaign Proposal.

Develop a 2,100- to 2,450-word media campaign proposal in which you address the following:

·         Provide an overview of your selected organization.

·         Describe your selected activity.

·         Conduct a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis of the activity.

·         Describe the target market for your campaign.

·         Describe the communications goals for your media campaign.

·         Recommend at least two media strategies that must be used to achieve the communications goals of the campaign.

·         Analyze the affect of regulations on your proposed media campaign.

·         Describe how end result of the campaign will be evaluated.

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BCOM 426 Week 4 DQ 2

BCOM 426 Week 4 DQ 2

What is the role of media technology in relation to organizational profitability? How might an organization leverage media technology to increase organizational profitability? Provide a specific example

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BCOM 426 Week 4 DQ 1

BCOM 426 Week 4 DQ 1

How has globalization affected media technologies? Provide specific examples. How have media technologies affected globalization? Provide specific examples.

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BCOM 426 Week 3 Learning Team 

Assignment Outline of Responsibilities

BCOM 426 Week 3 Learning Team Assignment Outline of Responsibilities 

Begin collaboration on Media Campaign Proposal that will be due in week 4.

Submit a brief outline of your team’s Media Campaign Proposal for week 4 including team member assigned responsibilities and participation deadlines.

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BCOM 426 Week 3 Individual Advertising 

and News Paper

BCOM 426 Week 3 Individual Advertising and News Paper

Evaluate the 30-minute news story based on the following:

·         Objectivity

·         Bias

·         Persuasion

·         Sensationalism

·         Journalistic ethics

Analyze the advertising commercials contained in your selected 30-minute segment.

Determine whether or not the commercials are related to the news stories contained in your selected 30-minute segment.

Prepare a 1,050- to 1,400-word paper, based on your findings, in which you analyze the advertising and news environments in media communications. In your analysis, explain the influence of advertising and news on society.

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